Welcome to The New Normal Newsletter! I’m Allison Pickens, an enthusiastic partner to product-oriented founders on their go-to-market strategy and scaling. More about me at allisonpickens.com.

In the archives, you’ll see almost every blog post and podcast that I’ve published since 2015. The content from 2015 to 2019 is primarily about how B2B SaaS companies can drive faster recurring revenue growth. Going forward, I’ll continue writing and speaking about that topic, as well as trends I’m seeing in the tech industry more broadly and companies that I believe are creating beneficial, “newer” normals as they make their mark on the world.

Glad to have you in the New Normal community! Feel free to share this newsletter with your team members and friends. You can also subscribe to hear about senior executive roles, early-stage startup roles, and new products that I’m excited about. I won’t ping you often — only when I have relevant opportunities to share.