Jan 28, 2022 • 26M

Category Creation & The Rise of Operations

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Appears in this episode

Allison Pickens
Patterns and prophets, in SaaS and Web3

In this podcast, hosted by conversational marketing company Drift, I discuss strategies for category creation:

  • Messaging your company as part of an ecosystem

  • Elevating early evangelists of a movement

  • Aligning your product with business metrics

  • Positioning yourself as the category leader

I also discuss the growing importance of Operations functions, which is fueling the creation of many software categories. (Or, is the software fueling the growth in Ops? I’ll let you decide….)

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